Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.

YouTube is testing a series of new unskippable ads that will appear far more often for viewers. Google-owned YouTube has been upping its ad game for years now, introducing pause screen ads, shutting ...

YouTube is reportedly testing new Queue feature for Premium ... over an increase in long, unskippable ads. In 2024, YouTube generated $36 billion in ad revenue, underscoring how profitable ads ...

The company has now started testing a new feature that lets YouTube Premium subscribers share ad-free videos with their friends, family members, or any other acquaintances. It’s not a free ...

YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak ...

YouTube has started testing a new two-person Premium subscription tier in some countries, offering a more affordable option for pairs of users who want ad-free viewing without committing to a full ...

In celebration of YouTube’s 20th anniversary as a video-sharing platform, the Google-owned company announced new ad options at its 2025 BrandCast event, as well as new ways in which advertisers ...

During YouTube ... make ad performance better. Creator matching is a big one,” Melissa Hsieh Nikolic, director of product management for YouTube Ads, told TheWrap. Out of all the new ...