Google's YouTube is experimenting with new methods to counteract users blocking video advertisements. Advertising on Google Search and YouTube accounts for a large part of the company's revenue.

The company encouraged users who blocked ads to upgrade to YouTube Premium and disabled all videos if they refused. This year, the video service is expanding the enforcement of its ad-blocker ...

Technical Details: Google’s statement reveals a deliberate strategy to discourage ad blocker usage. While standard YouTube ads are limited to 15 seconds, users with ad blockers report ...

As far as I can remember, one of its first moves was to send a pop-up warning saying, “Video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled.” However ...

The new YouTube tactic has been widely reported on Reddit (via 9to5Google), with ad blocker users revealing ... it has escalated its crackdown on apps and extensions that remove advertisements ...

especially younger users who spend more time watching YouTube than linear TV or any streaming services, that’s still going to be a tempting offer in light of the ad blocker crackdown.