Netflix will also try to stop password sharing. Subscribers can add extra members to their accounts for a fee that is less than a new subscription. Adding someone to a standard ad-free plan will increase to $8.99, while the charge for extra members on a plan with commercials will remain the same.

When Netflix increased prices this week, Christopher Duggan was annoyed. The 59-year-old communications professional in the St. Louis area is sticking with Netflix and two other streaming services but said he’s tired of constant price increases and haggling with his cable and internet provider over escalating bills.