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CEO David Zaslav Says Warner Bros. Discovery Can Move Quickly If It Wants To Restructure
WBD chief executive David Zaslav said an internal reorganization into two operating divisions, Global Linear Networks and Studios & Streaming, means "we can move quickly if we decide to change and make a determination on restructuring.
Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split
By Etan Vlessing Canada Bureau Chief Warner Bros ... Comcast with its cable TV channels spinoff. Faber talked about WB studios being paired with Max (sorry, HBO Max) and the Discovery linear ...
Here's why HBO Max has rebranded so many times
Warner Bros. Discovery announced its streaming service's new-ish name ... which had even more exposure to the shrinking pay-TV business. Enter Warner Bros. Discovery. David Zaslav, who'd run ...
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
It’s not Max, it’s HBO Max. Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history.
Warner Bros. Discovery Is Rebranding Max—Again
Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max this summer,
Warner Bros. Discovery announces Max to rebrand back to HBO Max
HBO Max is returning to streaming this summer. Warner Bros. Discovery announced that Max is being rebranded back to HBO Max at their Upfront presentation on Tuesd
Stupid or Strategic? Warner Bros. to Rebrand Max as HBO Max Again
Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer since HBO 'represents the highest quality in media,' it says.
Max was an all-time bad rebrand
Max, formerly HBO Max, is now HBO Max again. Warner Bros. Discovery announced the change today, rolling back one of the clumsiest rebrands in history from a streaming service that’s had more than its share of clumsy ideas.
Los Angeles Times10d
Warner Bros. Discovery breakup speculation ramps up after weak earnings report
Late last year, David Zaslav-led entertainment Warner Bros. Discovery divided its business into two divisions to separate its troubled but still profitable cable channel business. One ...
Inc3d
Warner Bros. Discovery Just Undid 1 of the Worst Brand Mistakes I’ve Ever Seen
But Warner Bros. Discovery is doing exactly what it should have done all along—leaning into the strongest part of its entertainment business. Instead, the company underestimated just how ...
New York Post4d
Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max
Warner Bros Discovery is hitting rewind on Max ... Streaming has become a major growth area for WBD as its cable TV business suffers from cord-cutting. “Today, we are bringing back HBO ...
Lifehacker4d
Warner Bros. Discovery Just Reversed That Terrible ‘HBO Max’ Branding Decision
That's why it made absolutely no sense at all for Warner Bros. Discovery to remove the name of one of the most respected brands in show business ... offering its past catalogue as well as ...
TheWrap4d
HBO Max Is Back as Warner Bros. Discovery Rebrands Streaming Service – Again
But now, Warner Bros. Discovery is rebranding its streaming service yet again to ... Discovery’s streaming business has grown to 122.3 million subscribers globally, adding 22 million ...
The Hollywood Reporter4d
Warner Bros. Discovery Wants to Connect Advertisers With Its Biggest Franchises
The company unveiled what it is calling its 'Storyverse' initiative at ... executive vp of client partnerships at Warner Bros. Discovery. “Audiences have a deep connection to our stories ...