Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
Roblox and Walmart have teamed up to change gaming forever, introducing a new layered way to combine e-commerce with ...
Today, Walmart debuted its partnership with the video game platform Roblox; now, players can purchase Walmart goods through an in-game e-commerce hub, Walmart Discovered. Currently, the hub sells ...
Walmart and Roblox have teamed up to provide a service I didn't know anyone needed: letting anyone over the age of 13 browse and buy goods from Walmart via Roblox, which amounts to an Inception ...
This game is getting more and more interesting. The coolest thing has recently been put onto Roblox and it is something that every player who enjoys the game will want to get their hands on.
Anyway, it’s 2024, and Walmart isn’t giving up on Roblox. And this time, the large retailer wants your real money. (And remembered to mention this is all an ad in the description this time.) ...
Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that ...
Roblox has expanded its immersive video ads access to all advertisers, enabling them to reach Roblox’s Gen Z users who ...
Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. The Roblox Corporation announced today ...
The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.
The fashion brand aims to engage with millions of Roblox players with virtual items from its recently launched Heart of New York range.
Walmart and Roblox have teamed up to provide a service I didn't know anyone needed: letting anyone over the age of 13 browse and buy goods from Walmart via Roblox, which amounts to an Inception-style ...