Roblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for growth and first-quarter ...
Within its own universe, metaverse gaming platform Roblox is teeming with life: Its almost 78 million daily active users are ...
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
Walmart’s new initiative to sell “real world” goods in the immersive Roblox gaming environment is reigniting metaverse commerce. The metaverse first came to public attention in 2021, with many ...
Roblox and Walmart have teamed up to change gaming forever, introducing a new layered way to combine e-commerce with ...
Walmart's electronic trading experience, currently embedded on the popular gaming platform Roblox, offers users a unique shopping experience that blends gaming with real life but rekindles ...
CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings call on Thursday.
Walmart and Roblox have teamed up to provide a service I didn't know anyone needed: letting anyone over the age of 13 browse and buy goods from Walmart via Roblox, which amounts to an Inception ...
Roblox is rethinking how it sees itself. It used to be a service provider. Now it's a web platform, or destination.
Today, Walmart debuted its partnership with the video game platform Roblox; now, players can purchase Walmart goods through an in-game e-commerce hub, Walmart Discovered. Currently, the hub sells ...
Molly Higgins is a product/content reviewer and contributing producer at WIRED. She graduated with a bachelor’s degree in English from UCLA and an MFA in creative nonfiction writing from the ...