TikTok, for its part, continues to redefine how music is promoted, discovered, and loved. In 2024 alone, the platform drove over 200 million creations tied to the Global Top 10 Songs—resulting ...

A couple of years ago, when Addison Rae went to pitch herself for a deal with Columbia Records, pop stardom was not a guarantee. She was best known as one of TikTok’s breakout stars, someone who ...