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SMU athletics launches own division for NIL dealsSMU has launched Mustang Partners, a new revenue-generating division focused on pursuing revenue and brand opportunities to benefit both athletes and the athletic department. With the full-service ...
Hosted on MSN
SMU Athletics launches 'Mustang Partners' targeting drastic improvement in revenue generationSMU Athletics announced “Mustangs Partners,” a full-service revenue, NIL, and brand unit designed to aggressively pursue revenue and brand opportunities in the rapidly changing collegiate athletics ...
SMU head coach Rhett Lashlee hugs quarterback Kevin Jennings (7) after the Mustangs' 31-18 victory over Syracuse in an NCAA football game on Saturday, Oct. 4, 2025, in Dallas. Smiley N. Pool / Staff ...
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