PayPal hopes to boost its growth by starting an ad network juiced with something it already owns: data on its millions of users. The digital payments company plans to build an ad sales business ...

According to a report by The Wall Street Journal on Tuesday, PayPal (NASDAQ: PYPL) is planning to build an ad sales business. The business will reportedly be built around the data PayPal generates ...

PayPal Plans to Create a New Ad Business Using Its Trove of Customer Data Paypal intends to use purchase details and shopping trends to sell targeted ads.

According to the company’s most recent quarterly earnings report, it processed 6.5 billion payments from 400 million customers. For the whole of 2023, it processed around 25 billion transactions.

PayPal plans to build an ad-sales business on the data it has collected throughout the years. That means first-party data on purchases, spending behaviors and services, ...

PayPal headquarters in San Jose, Calif. PayPal has hired Mark Grether, former head of Uber’s advertising unit, to build its ad business. (Getty Images) Summary ...

PayPal Becomes AdPal, Provides Access To Millions Of Users' Data - 05/30/2024. Data on millions of PayPal users should boost its new ad business run by Mark Grether, ...