H&M, one of the world’s largest clothing retailers ... Jeans-maker Levi Strauss & Co. announced in March 2023 that it would use AI-generated models to “supplement human models.” ...

H&M told the outlet that models would retain rights ... Denim giant Levi's said in 2023 it would trial the use of AI-generated model images as a way to "increase diversity". Following criticism ...

The Swedish company said it will initially create 30 AI doppelgangers of its models ... Jeans maker Levi's said in 2023 that it would trial the use of AI-generated model images as a way to ...

Critics argue that replacing real models ... like Levi Strauss & Co., which have explored similar AI-driven strategies. In compliance with social media platform requirements, H&M's AI-generated ...

Fashion giant H&M is embracing AI’s ability to create digital “clones” and putting them to use in ... twins of 30 models, BusinessOfFashion.com reports. The resulting AI-generated imagery ...