Google will retain third-party cookies in its Chrome browser after years of pledging to phase out the tiny packets of code meant to track users on the internet. The major reversal follows concerns ...

While it's natural to feel apprehensive in the face of change, marketers in Australia need not worry about the future of ...

a nickname for Google's decision to ban third-party cookies from Chrome. For perspective, when Apple made a similar decision with the iPhone, Meta reported that it would cost Facebook over $10 billion ...

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy ...

Google's Privacy Sandbox has already attracted the attention of antitrust regulators in both the US and UK, with fears of it ...

Given the near-death of cookies, marketers are reassessing tracking methods and blending privacy-focused approaches and ...

The tech giant's alternative to trackable cookies works by anonymizing data, implementing stricter access controls, and ...

Conversations between Google execs were leaked during the discovery phase of the latest adtech antitrust trial.

Google's dominance through Chrome and Android platforms, which command the lion's share of internet users, makes adapting to ...

Topics at the online advertising trade fair and conference: artificial intelligence everywhere in the advertising value chain ...

(Reuters) -Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant's ...