Ford Motor Co. announced Monday that it's dropping the price of the 2023 Mustang Mach-E SUV from $600 to $5,900 depending on the model, just weeks after its primary competitor Tesla also cut the ...

In Ford’s case, the price cuts will mean not all Mach-E models, based on the trim, will be profitable on a per-unit basis, according to Marin Gjaja, chief customer officer of Ford’s electric ...

Related: Tech Tidbit: Tempest in a K-Cup, Ford's Caffeine-Inspired Mustang Mach-E Design This is especially good news for anyone awaiting delivery of their Mach-E order because the price cut applies ...

The company is aiming to position the Mustang Mach-E “as a compelling option for ... wrote in a Monday note to clients that the “big price cuts” from Ford come as the price war with Tesla ...

Ford has cut prices of the all-electric Ford Mustang Mach-E in China by a substantial 40,000 yuan ($5,700) through to the end of April. The move means the Mustang Mach-E starts from 209,900 yuan ...

Ford said its price cuts are designed to make the Mach-E a more compelling option for EV customers, and to grow the company's EV market share. Nissan, which has two EVs competing in the mainstream ...

Last month, Toyota cut prices on its bZ4X electric SUV by 15%, with a new starting price under $25,000 (169,800 RMB). Ford’s discount in China comes after already slashing Mach-E prices in the ...

Ford says the Mach-E's price cuts are immediately effective. For the customers who have already ordered, but who have not yet taken delivery, the price adjustment will be automatically applied.

DETROIT – Ford Motor Co. announced Monday that it's dropping the price of some 2023 Mustang Mach-E SUV models by thousands of dollars, just weeks after its primary competitor Tesla also cut the ...