The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready ...
Goldfish crackers are getting a temporary name change. Here's why its parent company of Campbell's is making the move and why ...
Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand ...
The temporary name change comes after several other brands have tried their hand at changing their branding to reach new ...
Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious ...
The temporary name change comes after several other brands have tried their hand at changing their branding to reach new audiences. Earlier this year, the Campbell Soup Company dropped the word ...
To lure more adults to its Goldfish crackers, The Campbell Soup Co. is temporarily changing the snack catch ... more appealing to adults via a new name reinforcing that the snack isn’t just ...
The Pepperidge Farm snack brand is tweaking its name for a limited ... years as part of Campbell Company’s push to make it a $1 billion brand that’s not just known for soup.