Fandom and hunger for nostalgia helps the "Beetlejuice" sequel rule the box office, but the film's real secret sauce is tapping into animation's popularity and dominance.

DreamWorks' The Wild Robot has taken the domestic box office crown from Beetlejuice Beetlejuice to close out the month of September.

Parisa Taghizadeh Beetlejuice Beetlejuice topped the domestic box office for the third straight week, earning an estimated $26 million and bringing its total up to $226 million. The sequel added an estimated $17.