Warner Bros., Discovery
Warner Bros. Discovery Aims to Help Advertisers Redirect Commercials to Best Audiences
Warner is currently partnering with Omnicom Group’s OMG, the independent agency RPA and the online retailer Wayfair. Interpublic Group’s Mediabrands will start testing the new system in the third quarter of 2024.
Warner Bros Discovery to launch data platform for better ad-targeting
Warner Bros Discovery is launching a data platform that would help advertisers better reach their target audience across both cable and digital channels, it said on Thursday.
Warner Bros. Discovery Jumps Into Data-Driven Advertising Business With New Tool Olli
With linear TV in flux and streaming on the rise, WBD is the latest media company to launch a first-party data platform.
Warner Bros. Discovery: An Undervalued Media Giant That Could Dominate Streaming
Even without top-line growth, Warner Bros. Discovery could return 20-25% annually by just paying down debt. Find out if WBD stock is a buy.
Warner Bros. Discovery Launches Olli First-Party Data Platform
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising campaigns.
Warner Bros Discovery Dives Into Data-Driven Ad Business, Debuts Data Platform
Warner Bros. Discovery Inc. has entered the data-driven ad business by launching its first-party data platform. Amid the inrush of linear TV and rapidly growing streaming services, the company becomes the latest media
Warner Bros. Discovery Lost Money Last Year. Its CEO Got a $50 Million Payday.
Much of Chief Executive David Zaslav’s compensation was tied to free cash flow, which soared amid cost-cutting efforts.
Warner Bros. Stock Has Had a Rough Year. Why This Analyst Thinks It Will Get Even Worse.
Warner Bros. Discovery shares have been sagging badly, down 25% this year and 33% over the past 12 months. At least one ...
Warner Bros. Pictures and HBO Acquire Groundbreaking Doc "The Commandant’s Shadow"
Warner Bros. Pictures & HBO Acquire Groundbreaking Doc "The Commandant’s Shadow" Special U.S. Release May 29, encore on May ...
Warner Bros. Reveals $115 Million Investment In Harry Potter Attraction
Warner Bros. Discovery has revealed that it spent more than $114.9 million (£92.9 million) on its latest attraction themed to ...
Warner Bros. Discovery CEO David Zaslav’s 2023 Compensation Rises 26.5% to Nearly $50 Million
David Zaslav, president and CEO of Warner Bros. Discovery, had a 2023 pay package worth $49.7 million, up 26.5% from the year ...
The Watchers Release Date Moved Up by Warner Bros.
Warner Bros. has bumped up the release date for The Watchers. Warner Bros. has announced that The Watchers, which is directed ...
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Warner Bros. Discovery files Three News trademark application for new Stuff-produced 6pm news bulletin
Warner Bros. Discovery has filed a trademark claim for the names "Three News" and "ThreeNews" in the wake of the decision to ...
‘One Piece,' ‘My Hero Academia,' ‘Chhota Bheem,' ‘Jai Jagannath' in the Mix as Warner Bros. Discovery South Asia Unveils Kids Summer Slate and Strategy (EXCLUS…
South Asia has a sizzling summer slate lined up in the kids space including a mix of anime and homegrown IP. Launching on the ...
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All roads lead to Rome for Warner Bros Discovery’s The Real Housewives franchise
Warner Bros Discovery is taking hit global franchise The Real Housewives to the Italian capital with an adaptation produced ...