Creative plays a central role in driving the performance of online display ads, according to research by tech company Dell and agency EssenceMediacom. Creative is twice as powerful as ad placement in ...
Identifies five trends that will shape marketing strategies of the travel and tourism sector in the coming year.
Performance marketing’s huge growth has been a result of its appeal as a measurable, targeted strategy. However, the growth of AI, move away from cookie-based measurement, a focus on the importance of ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
The number of professional hosts working in China’s short video and livestreaming sector has topped 15 million, although growth in viewer numbers appears to have tapered off.
The merger between Reliance and Disney has the potential to reshape India’s sports media landscape, as the flagship IPL tournament becomes the preserve of the biggest advertisers, while smaller ...
With a young and digitally savvy population, Vietnam is a huge market for e-sports and online games, offering brands the opportunity to access a lucrative gamer community that is transforming ...
With a young and digitally savvy population, Vietnam is a huge market for e-sports and online games, offering brands the opportunity to access a lucrative gamer community that is transforming ...
Asian brands that are non-endemic to gaming but which want to effectively reach young gamers need to commit to the category through regular investments and multiple gaming-themed touchpoints, ...
The Coca-Cola Company has been going through a period of transition in recent years, not only in its marketing but also in how it thinks about innovation. With ‘clustering’, Coca-Cola is taking a more ...
The ubiquity of AI in the last year has meant we can’t avoid reading about it and talking about it, but only a small number of companies have started implementing AI in their day-to-day workflows.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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