Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
History is written by the victors; so too in marketing, where large, category-leading brands provide much of the empirical evidence for how brands grow. In many cases, it is impossible for smaller ...
When brands depict society, it is important that they think about who is doing the watching and who controls the action – an example from Diageo shows how to do this. Business has a strange ...
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
WARC Creative brand profile for Samsung, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks. 1. Performance in the WARC Rankings ...
WARC’s Aditya Kishore talks to Marta Garcia Alonso, CMO at Heineken Mexico, to discuss Heineken’s Creative Ladder and how they foster creativity internally. 02:35 – Origins of creative effectiveness ...
Generation Alpha (Gen A) – those born after 2010 – are not only tomorrow's consumers, but also have a significant influence on family decisions and spending today. Generation Alpha (Gen A) – those ...
People are more likely to open up when questioned on sensitive subjects if they are dealing with an AI-powered survey rather than a traditional one, according to research by the7stars and ...
This Euromonitor report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to unpack the nuances of “affordability and value” across product ...
Not even the most bullish of forecasters could have predicted Meta’s resurgence 18 months ago. The company’s ad revenue reached $38.7bn in Q4 2023, a $7.5bn increase on the same period last year. As ...
Build customer loyalty, increase profitability value. Increase Club Carrefour members by one million in one year, and 9 million 'active' customers by 2022. Improve Brand Equity. Consolidate the Club's ...
McDonald’s, the quick-service restaurant chain, is using creativity to deepen its relationships with consumers in ways that take the brand well beyond a short-term, transactional mindset. More ...