Advertisements often use positive appeals to please consumers. One exception is an emerging device that uses negative messages to target audiences, which the current authors refer to as ...

This submission describes a hybrid segmentation and implementation conducted in collaboration with a global insurance company across multiple markets and regions. This innovative segmentation approach ...

Normally, Back To School (B2S) marks an exciting time for sales of the footwear market, but in the fall of 2021, Vietnam experienced its bad time from suffering the comeback of the COVID-19 pandemic, ...

Australians are well versed on the tragic consequences of the Big C - Cancer. What isn't known is that osteoporosis (OP) is in fact more common than breast and cervical cancer combined. 1 But with no ...

In this episode of the WARC Podcast, the second in our daily series from Cannes Lions 2023, WARC explores the third age of effectiveness, AI and insights from the Creative Data Lions. Watch a ...

It's well known the impact the pandemic had on social media usage. Magalu’s e-commerce had a historic growth. And as the relevance of e-commerce grew, so did the relevance of social media. Brazil is ...

Changes to performance marketing include measurement metrics and increased complexity in media with multiple channels becoming more addressable and shoppable – this is in addition to the rise of ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

In this first episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Mike Menkes, SVP, Analytic Partners, discuss how organizations can measure and prove how and where their ...