Google’s proposed cookie replacement technology, the Privacy Sandbox, has key flaws that could allow users to be identified, according to a draft report from a major regulator.

Generative AI is beginning to transform marketing and advertising – and brand managers are scrambling to keep up with the onslaught. Eighty-two percent of marketers are familiar with generative AI ...

Global connected TV spend is forecast to reach $33bn in 2024; however, CTV ad spend growth slows as the market matures. CTV reach has remained flat across the past five years, especially among younger ...

Noticing a new consumer culture shift related to financial matters in India, the WT South Asia strategic planning team saw its impact extend across banking, investing, insurance and nearly all ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

The latest Nielsen Gauge data has revealed that, while total TV usage dipped in February, streaming usage once again claimed the largest share of TV viewing in the US. Despite the seasonality effect ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Market share growth is more likely among brands with a category ‘share of voice’ (SOV) higher than their current market share. Campaigns that deliver a clear ‘promise to the customer’ drive market ...

Consumer finance industry in 2021 kept a two-digit growth. However, the COVID-19 pandemic has led to the shift in consumer behavior in terms of product preferences and buying journey, which forced ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

After 2 years of pandemic recession, cash flow is a crucial factor that all the banks have to gain against the others to recover. Therefore, Techcombank loyalty is swimming within the big sea of ...