Major sportswear brands have long blurred the line between function and fashion, but as long-distance running gains popularity, a new generation of design- and community- led brands are entering the ...

Google’s proposed cookie replacement technology, the Privacy Sandbox, has key flaws that could allow users to be identified, according to a draft report from a major regulator.

The full deep-dive deck is exclusively available to WARC subscribers only. This WARC Guide provides a summary of new thinking and best practice on performance marketing, addressing: ...

02:10 – What does the business model program do? 03:10 – Defining the business model of the creative industry, and the problems with it 09:23 – The billable hour 12:38 – Holding companies reflect the ...

In this first episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Mike Menkes, SVP, Analytic Partners, discuss how organizations can measure and prove how and where their ...

L'Oréal Vietnam's revamped marketing strategy aims to address the evolving and complex skincare landscape, fostering trust and simplicity while leveraging the power of entertainment and impact.

Changes to performance marketing include measurement metrics and increased complexity in media with multiple channels becoming more addressable and shoppable – this is in addition to the rise of ...

Variants of a product, i.e. its various flavours, forms or pack sizes, attract rather different levels of loyalty. But although loyalty is a marketing buzzword, these differences in variants' loyalty ...

According to the Civil Aviation Authority of Vietnam, although Vietnam's aviation industry has seen a full recovery in the domestic aviation market at the end of 2022, the international market is ...

Gen Z is more likely to be interested in AI in general, and over half of respondents (53%) use AI in the workplace, according to GWI. As a generation, they are fast stepping out of student life and ...

This paper explores and examines success factors of mobile marketing (m-marketing) using Delone and McLean's information system (IS) success model as a framework and the three major components of ...

Quarter 2 - 2022 witnessed COVID-19 under control and the lockdown was fully lifted in Vietnam. Caregivers rushed back to the hustle and bustle of life to regain their financial losses after a ...