Google’s proposed cookie replacement technology, the Privacy Sandbox, has key flaws that could allow users to be identified, according to a draft report from a major regulator.

Amazon remained the biggest US ad spender in 2023, with Temu and Shein skyrocketing into the top ten list as newcomers to the rank, according to market intelligence firm SensorTower. Temu – owned by ...

Hair care brand, Pantene, broke away from typical conditioner advertising tropes to launch its new Miracles product to a reluctant audience in Indonesia. Years of attempts by Pantene and other brands ...

There is a superhero inside all men. Pond's Men Indonesia wanted to stir things up and bring this to the forefront of everyone's cognizance. Every man takes the challenges of daily life with aplomb, ...

The full deep-dive deck is exclusively available to WARC subscribers only. This WARC Guide provides a summary of new thinking and best practice on performance marketing, addressing: ...

WARC Creative analysis for McDonald's, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks. McDonald’s has been on a reinvention ...

eBay, an online marketplace, partnered with ITV's Love Island in the UK to drive reappraisal of second-hand clothing by getting the nation talking positively about it, increase searches for pre-loved ...

Noticing a new consumer culture shift related to financial matters in India, the WT South Asia strategic planning team saw its impact extend across banking, investing, insurance and nearly all ...

For Shell, it was important to aggressively increase sales and market share of the overall portfolio. Rimula as an important variant would play a significant role in that by driving preference and ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Can advertising help promote greener behaviours? From the very first time this question came up with our partners at ITV, we believed the answer to be yes. For starters, plenty of research tells us ...

Mars, the food, confectionery and pet food manufacturer, has used a bespoke ad-testing solution to help maximize its return on investment. Mars, Inc. – the confectionery, petcare and food manufacturer ...