Google’s proposed cookie replacement technology, the Privacy Sandbox, has key flaws that could allow users to be identified, according to a draft report from a major regulator.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Can advertising help promote greener behaviours? From the very first time this question came up with our partners at ITV, we believed the answer to be yes. For starters, plenty of research tells us ...

Mars, the food, confectionery and pet food manufacturer, has used a bespoke ad-testing solution to help maximize its return on investment. Mars, Inc. – the confectionery, petcare and food manufacturer ...

This paper explores and examines success factors of mobile marketing (m-marketing) using Delone and McLean's information system (IS) success model as a framework and the three major components of ...

In this digital era, livestream shopping has emerged as a dynamic platform that connects consumers with their favorite brands in real-time, offering a unique opportunity to engage with products and ...

Advertising has a generally positive impact on company value (stock price). The positive effect comes mainly from strengthening the brand in investors’ minds. There is synergy between advertising ...

Tiger Crystal, the leading brand in the sessionable lager beer, aspires to differentiate itself from the highly aggressive category with its unique & new brand proposition "Open refreshment, Ignite ...

Published in 1974, JWT's Planning Guide features the theories on which JWT's planning methods were based and sets out a framework for best practice planning techniques and how to understand the ...

Summer is one of the most important seasons for the CSD category and a time when brands compete hard to gain maximum market share. Coca Cola, a market leader in the category, wanted to maximize ...

We needed an impactful campaign that would get the caregivers (urban and rural) to purchase Ensure Gold as a gift for their parents this Tet by creating a strong emotional urge for them to take care ...

Ranked among the highest beer consumption countries, Vietnam is a brutal and unforgiving battleground. In 2020, BSG Chill, an infantile and light beer added to the total BIA SAIGON family, entered the ...