The Record from Nielsen delivers a quarterly look at how U.S. audiences spend their time with ad-supported audio media.

NEW YORK – May 2, 2024 – SAG-AFTRA, the American labor union that represents more than 160,000 professionals in the media and entertainment industries and Nielsen, a global leader in audience ...

Nielsen, a global leader in audience measurement, data and analytics, announced that Partha Sengupta is Managing Director and leader of its new Global Capability Centers (GCCs). He will report to ...

Diverse Leadership Network graduates strike the #inspireinclusion pose for International Women’s Day. Nielsen is focused on ...

Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform ...

In addition, Nielsen Ad Intel data also shows that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8% from the previous quarter, ...

The sixth Annual Marketing Report explores how global marketers are allocating budgets and measuring success—all with an eye on proving and improving ROI NEW YORK – April 25, 2024 – Nielsen, a global ...

The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable group for marketers to engage.

Streaming’s popularity continues to surge ahead. As of the March edition of Nielsen’s The Gauge TM, streaming had grown 12% ...

Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in March. Despite declines across categories, cable and streaming saw their share ...

Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting. Marketers need to stay on top of these trends when developing cross-channel media strategies. That’s why ...

Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting. Marketers need to stay on top of these trends when developing cross-channel media strategies. That’s why ...