Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform ...

For consistent, comprehensive and comparable audience measurement across platforms, marketers need a robust ID system with an ...

Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in ...

While not every publisher can afford to bid for sports rights, the field of content destinations is far more expansive than ...

March is the first month of spring, which, in addition to warmer weather, also means less time viewers spend at home ...

During March, streaming audiences in Mexico increased by 3.6 percentage points compared to the previous month, ...

Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.

Gracenote releases its first Virtual Medal Table (VMT) forecast for the 2024 Paris Olympic Games including gold, silver and ...

In today’s cutthroat marketing arena, data-driven decisions reign supreme. Enter Predictive ROI (PROI) by Nielsen – your trusted ally for optimizing campaigns and achieving marketing goals.