BCW, formerly Burson Cohn & Wolfe, purchased HZ in 2018, shortly after WPP brought together Cohn & Wolfe and ...

Flonase is leaning into opportunities to advertise its product in front of Bridgerton’s sizable audience by making the brand ...

The acquisition will give Incyte two dermatology drugs currently being investigated for several inflammatory skin diseases.

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and ...

Nasdaq-listed holding company Stagwell, which has a network of more than 70 agencies including Goodstuff, Assembly and ...

These 20 leaders have accomplished plenty in their decades of service to the industry — and they still have lots more to give ...

Some of the top growth drivers for Novartis included Entresto, which generated $1.8 billion in sales as well as Cosentyx, ...

Inizio Evoke Comms has named Stephanie DeViteri president of North America, effective on April 15. DeViteri will oversee the ...

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out ...

The flushable wipes brand says the platform is “number one” for community engagement, despite brand safety concerns.

Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each ...

New York City Mayor Eric Adams said in a statement on Saturday that Frisneda was an “integral” part of his administration’s team at both City Hall and at the Department of Health, and described him as ...