According to a survey of marketing executives done in conjunction with the debut of Amex M&E’s Experience Studio, events need great content and the right technologies, among other elements.
Long waits at registration, undelivered items to booths, safety and security lapses, and other mishaps were partly the result of one event's over-reliance on free help.
A new $1.4 billion entertainment district has been approved for Petersburg, Va., that includes pro football hall-of-famer Bruce Smith among the development partners.