There’s no question the future of TV advertising will be data-driven and automated, as well as increasingly streamed and optimized at the impression level. Many digital folks assume this “programmatic ...

The "frenemy" situation comes at a cost -- given the precarious position of those legacy media companies looking to establish ...

Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, ...

Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, president/CEO of CBS; Chris McCarthy, president/CEO of Showtime/MTV Entertainment ...

Trump voters value toughness, and generally think the libs are weak and gutless. They don’t mind voting for someone under ...

This MRC standard essentially takes out-of-home back to the days of using distribution/circulation for planning and buying ...

Following months of vetting and public comment, an out-of-home working group of the Media Rating Council today released the ...

Mercedes-Benz USA is joining forces with nonprofit organization Little Free Library.

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YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertising revenue vs.

The FTCC on Friday issued regulations that will require operators of online health services and apps to notify consumers about "unauthorized" disclosures of their identifiable health data -- including ...