There’s no question the future of TV advertising will be data-driven and automated, as well as increasingly streamed and optimized at the impression level. Many digital folks assume this “programmatic ...

The "frenemy" situation comes at a cost -- given the precarious position of those legacy media companies looking to establish ...

Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, ...

Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, president/CEO of CBS; Chris McCarthy, president/CEO of Showtime/MTV Entertainment ...

Trump voters value toughness, and generally think the libs are weak and gutless. They don’t mind voting for someone under ...

This MRC standard essentially takes out-of-home back to the days of using distribution/circulation for planning and buying ...

Google reportedly has agreed to pay News Corp. up to $6 million annually to develop new AI-related content and products. Search and AI companies such as OpenAI are looking to partner with news ...

Following months of vetting and public comment, an out-of-home working group of the Media Rating Council today released the ...

Mercedes-Benz USA is joining forces with nonprofit organization Little Free Library.

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A moving PSA compels us to take stock of Mr. Bear's decades of professional forest-fire-fighting work. Read the whole story ...