The tumult of the past 24 months has had a long tail impact on marketers. Reduced budgets, hard choices, greater scrutiny. Sadly, there are many marketers back on the job market through no fault ...

The Marketing Week Awards deadline has been extended to Wednesday 22 May to give entrants more time to apply. With 33 categories, the awards cover every aspect of marketing, from strategy through to ...

The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that ...

Tropicana wants to “get back to its category leadership role” in juice, which has been in volume decline as it suffers from a lack of energy and investment in the sector. The Tropicana Brand Group, ...

After last year’s sell-out event, Marketing Week’s Festival of Marketing is set to return in October, giving marketers the opportunity to learn, grow and network with the best and brightest in the ...

Created in just a few short months, Wellsoon is a challenger private healthcare brand that is aiming to open a category that ...

Social media has cemented its spot as the largest media channel worldwide by advertising investment, according to WARC Media.

Marketers should step out of their “marketing bubble” and use consumers as a “listening tool” to help create and market ...

Tesco’s most senior marketer, group customer director Emma Botton, is set to depart the business. In an internal memo shared with Marketing Week, Tesco chief commercial officer Ashwin Prasad praised ...