Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. First launched nearly 40 years ago to boost sales, Sheetz's ...

Matt James, a former NCAA football player known for appearing on “The Bachelor,” will help promote The Premier Club, a traveling activation.

While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.

This is where video content comes into play as a potent tool for capturing fleeting attention spans and fostering meaningful ...

Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn "Jazzy" Guerra.

Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.

Advertising fundamentals were strong in Q1, with revenue up 27%, but much of the discussion centered on future-facing bets that will take time to realize.

Welocalize, a leader in innovative translation and global content solutions, announces the launch of OPAL Marketing, an AI-enabled service delivery platform that transforms the way marketing ...

Liv by Kotex is celebrating Mother’s Day by giving moms a needed reprieve: the kind of night out with friends that is significantly more difficult for parents to pull off. A contest for one of 200 ...

Digital Turbine, in collaboration with Qrious Insight, released a groundbreaking report series on social media advertising ...

TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership.

Marketers shouldn't cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.