The scope of work will include branding, marketing, promotion, media planning, sales and buying of the OTT platform ...

Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India, writes about ‘Efficient & Effective ...

To call Sachin Tendulkar "a legend" is perhaps an understatement since no Indian sportsperson has garnered so much love that ...

Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say ...

This comes a day after the Supreme Court pulled up the Baba Ramdev-run company over the size of the apology ads ...

New roles for Arun Rawat, Satabadi Sharma Pathak, Purnasha Sharraf, Abhinav Sharma, Sanjukta Kapoor and Joy Michael Dsouza ...

Mona Jain, Chief Revenue Officer, Zee Media Corporation, spoke in favour of the motion of introducing multiple rating systems ...

In 2013, Jean Claude Van Damme flew into India for the first time in his life to launch his longtime associate Ashok’s ...

Manipal Business Solutions has appointed Vishal Jain as its new Chief Executive Officer. Vishal Jain will lead the company's ...

Prabal Basu Roy, a Sloan Fellow from the London Business School, Director and Advisor to Chairmen of corporate boards, writes ...

In a hearing on Tuesday, Patanjali informed the Supreme Court that it has published an apology in 67 newspapers across the ...

BW Businessworld’s latest issue spotlights the triumvirate of creativity, technology and innovation. Part of the BW ...