Based on robust research and conversations with some of the industry’s most forward-thinking agencies and brands, the report distils the key trends emerging from the work and campaigns on ...

Alice Date and Lucy Baumgartner share the benefits of aligning marketing and sustainability teams for improved brand ...

Media Smart worked with youth-focused creative agency, Livity, to produce the guide. It answers a range of questions on ...

Poking fun at the unpredictable wet weather the UK often has to face, the campaign launches KFC’s summer offering with joy.

Speaking at the Creative Equals Rise conference, Ije Nwokorie, Chief Brand Officer at Dr Martens urged marketers to adopt a ...

There’s never been a generation so openly obsessed with their wealth (or lack of it). Through our vast study with British ...

As the UK’s only breast cancer awareness charity for young people, the organisation’s refresh aims to reach new audiences and ...

Diversity drives creativity. A belief that sits at the heart of a new partnership between Effie UK and Creative Equals to ...

Dr. Martens has increased its focus on sustainability with the launch of a new material made from leather offcuts called ...

One of the biggest threats to gender equality today is the views of younger men. Research from King’s College London’s Policy ...

Subculture is the most powerful tool we have in a world where everything is entertainment.

Maison Valentino has a strong connection to the literary world, known for being at the forefront of culture and art. The ...