Mark Renshaw is a big believer in using data for decision making. But to suggest this is all he bases his moves on as a global chief marketing officer would be one-sided. “I believe in insights which ...

A 2020 research respondent described the Officeworks’ brand as ‘a middle-aged man called Brian, who likes model aeroplanes and warm cups of tea’ - pleasant enough, but not someone you’d choose to ...

Working for a luxury wine brand would surely be many marketers’ idea of heaven, and it’s an opportunity Kristy Keyte, CMO of Penfolds, fully appreciates. “One of the most satisfying moments I have had ...

Winning the hearts and minds of customers needs to be at the core of business strategy. And it is the role of the CMO to represent the voice of the customer and drive customer-first thinking, ...

becoming the best foods marketing company in Asia-Pacific,” he said.

Dubbo country boy turned city sophisticate, Craig Davis, packed in his jet-setting, high flying global advertising career of 25 years to venture back to Australia. After five years on the board of ...

As a CMO, joining the group executive team of the Woolworths Group in 2019 was not only a positive step personally, but an important one cementing the marketing function’s contribution at the most ...

“Never forget that consumers are not rational and never will be - connecting with them on an emotional and rational level is the key to success,” says National Heart Foundation CMO, Chris Taylor. And ...

The key metric Andy Lark uses to demonstrate marketing’s effectiveness is new customer growth. “It’s that simple,” he tells CMO. “We grew our global customer base 51 per cent between 2015 and 2016, ...

Charlotte Valente is a woman who knows her own mind and where she’s going. “I never look back. Every road I have taken has led me to where I am today, and I am extremely grateful for that. I have no ...

Want to be a truly innovative marketer? Then don’t copy anyone, ever, Guzman y Gomez CMO, Lara Thom, says. “Don’t look at other brand campaigns and try to do ‘something similar’. Know your brand and ...

When it comes to realising brave work and engaged commitment across the marketing function, it pays to think about all the moving parts, says MyDeal’s Ryan Gracie. “I work with a team of experts and ...