A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a ...

Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; Sherwood Media has a ...

The democratization of media mix modeling is the main idea behind the launch of marketing analytics platform ...

Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means ...

Industry experts weigh in on Forbes's MFA subdomain and why ad verification tools still regularly fail to flag some instances ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Data broker Adstra sues IPG-owned Acxiom and Kinesso; exploring Apple's "nuclear option"; Roblox will introduce video ads.

The way we experience content will soon change. One morning in the near future, you’ll open your favorite mobile app or visit ...

While Walmart’s acquisition of Vizio is still pending, the smart TV maker must keep its eye on its own future priorities. In ...

INCRMNTAL's new platform uses causal AI models to measure and help marketers understand the relationship between cause and ...

Google's and Reddit's deals are sus; Meta's ad revenue's growing, but its platform's a mess; TikTok's developing AI-generated ...

ID5 announced $20 million in Series B funding led by TransUnion and S4S Ventures, bringing the company's total to roughly $27 ...