The partnership will give advertisers access to LiveRamp's platform for data measurement across all cloud, programmatic and ...

The report provides an apples-to-apples comparison of Canada’s retail media networks, with Amazon leading in most categories.

In the third and final installment of the discussion, media and marketing leaders explore the opportunities that exist when it comes to targeting.

The restaurant chain was the most active advertiser in all markets except Montreal, according to an AdEase report.

Meta has launched enhanced generative AI features for advertisers, such as full image and text generation, and is introducing additional tools and services for businesses. The new features have been ...

Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.

The alliance gives Raptive the ability to provide its advertising partners with a privacy-safe clean room solution.

Basis Technologies, a global provider of programmatic advertising and media automation solutions, has integrated Pinterest ad campaign reporting into its platform. The Basis platform unifies social ...

McDonald’s returns to the top of the AdEase radio charts after a long absence since its last appearance during the week of Feb. 26 to March 3.

Social networks are the largest advertising investment channel worldwide, according to WARC Media’s latest Global Advertising ...

The grocer hopes to bring people together with a microsite that will house inspirational messages sent to Team Canada.

The tongue-in-cheek campaign encourages water conservation with a campaign that runs across several media channels.