The partnership will give advertisers access to LiveRamp's platform for data measurement across all cloud, programmatic and ...

The report provides an apples-to-apples comparison of Canada’s retail media networks, with Amazon leading in most categories.

In the third and final installment of the discussion, media and marketing leaders explore the opportunities that exist when it comes to targeting.

The restaurant chain was the most active advertiser in all markets except Montreal, according to an AdEase report.

Meta has launched enhanced generative AI features for advertisers, such as full image and text generation, and is introducing additional tools and services for businesses. The new features have been ...

The tongue-in-cheek campaign encourages water conservation with a campaign that runs across several media channels.

Social networks are the largest advertising investment channel worldwide, according to WARC Media’s latest Global Advertising ...

The grocer hopes to bring people together with a microsite that will house inspirational messages sent to Team Canada.

Playoff partners have launched numerous ad campaigns and contests hoping to score with hockey fans across the country.

Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.

Media leaders and marketers discuss the challenges they're (still) facing when it comes to closing the gap between digital ...

Truly Hard Seltzer has rolled out a new brand platform to reach hockey fans who want to drink something other than beer while ...