Rebecca Ackers is VP DV+ at Magnite, the largest independent sell-side advertising company. We caught up with Ackers to ask about favourite creative and personal inspiration, bugbears in ...
Hodge spoke to Econsultancy about the challenges of working in a sector that “moves faster than an F1 car on race day”.
Customers receive plenty of boring emails” said Jonathan Haywood. The best loyalty programmes create an “emotional connection ...
Dr. Nick Beighton – an ecommerce veteran who previously headed up ASOS – reflected on the luxury brand’s struggles in a ...
Chapter 3 of Digital Shift Q2 2024 looks at launch of Apple’s Vision Pro and the latest brand experiments with VR.
Online formats such as search, display (including social media) and BVOD drove ad spend growth in 2023, with out-of-home the ...
Premium content To continue reading this content and gain access to more than 30,000 exclusive pieces of data, research, ...
The Denmark-based juice bar and coffee chain implemented automation and customer engagement solutions from Braze to engage its customer base and maintain operational efficiency with a small team. Joe ...
The US whiskey brand partnered with Trunk BBI to spotlight its partnership with McLaren, targeting a younger audience with a ...
Developed by SHOOK, the ‘Heads, Shoulders, Keys and Phones’ campaign helped to reduce the number of incidents involving ...
The online fashion retailer worked with Bring Digital to prioritise high-margin, own-brand products while optimising its ...
Chapter 2. As generative AI tools become increasingly sophisticated, so does the degree of specialism among them. This chapter explores the ways in which AI is helping professionals from a broad range ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results