One GOP operative believes the buy-in is now there on the Republican side to start investing early in a banked-votes program.

For media practitioners having to track programmatic ad spending from competitors, there could be an even bigger headache ...

Michelle Coyle is CEO of The Political Business Institute and president of BGSD Strategies. Have a question about your ...

The sell-side in the digital out of home space has some reason to be excited about 2024. For one, the inventory has grown ...

To win tough races you’ll need to get creative with your digital strategies. In our recent webinar, “Winning Uphill Battles: Advanced Tactics and Tools for Political Campaigns,” panelists from Elevate ...

The level of engagement driven by face-to-face canvassing is almost impossible to replicate. But canvassing is often limited by several factors, including budget, staffing and a reluctance to answer ...

Digital consultants are anticipating an ad environment this year akin to the Georgia Senate runoff in 2022. That was a paid media environment that one consultant summed up in a single word: “Bonkers.” ...

Regular readers of C&E will have noted the coverage of how traditional field outreach is poised for a big comeback in 2024. But the question remains: What about field offices, which used to be a sign ...

Add another voice to the “field will be crucial in 2024″ discussion: Robert F. Kennedy, Jr. The independent presidential candidate told CNN this week that his campaign has deployed some 200,000 ...