Saudi podcast Fnjan has achieved a record of over 100 million views for one of its episodes, featuring renowned relationship and communication skills trainer, Yasser Al Hazimi. This outstrips the ...

Riyadh Air and Saudi Tourism Authority (STA) have joined forces to leverage their strengths in marketing and advertising to promote Saudi Arabia as a premier tourist destination. The partnership will ...

Paramount Pictures’ collaboration with Eye Studio explores film promotions as a new market for digital production houses to capitalize on their CGI skills. To market the soon-to-release film, Eye ...

Deliveroo has taken a step back in time for a fun stunt, using an abra to make a one-off delivery at the historic Dubai Creek. In celebration of the unusual delivery, Deliveroo revealed some of the ...

Tiffany & Co. has collaborated with Pharrell Williams to unveil the Tiffany Titan collection. Leveraging social media platforms, Tiffany & Co. will position a multi-faceted approach to attract the ...

The Ajman Department of Tourism Development (ADTD) has signed a Memorandum of Understanding (MoU) with United Spirit Nordic (USN) to improve press & PR performance between the UAE and the Nordic ...

Assembly has hired Pele Cortizo-Burgess as its first global chief strategy officer, the media agency shared exclusively with Campaign US. The hire is effective immediately. He will report to ...

Bentley Emirates, part of the Al Habtoor Motors Prestige Division, has picked up a handful of awards at the Bentley Regional Dealer Conference for the Middle East, India and Africa 2023. Bentley ...

Volkswagen has launched a global brand platform dubbed “YourWagen”, with a TV spot showing what VWs mean to their real-life owners. Partnering with Adam & Eve/DDB, the main 60-second film opens with ...

Social media is now the leading media channel worldwide, and is forecast to total $247.3bn in 2024, up 14 per cent year-on-year. This is according to WARC Media’s latest Global Advertising Trends ...

At the Saudi Film Festival, taking place for the 10th time this week, Ahmed Al Mulla, Founder of the Saudi Cinema Association, reflected on the journey of the Saudi film industry. “Our filmmakers were ...