Major executive changes are underway at MullenLowe West as the Interpublic Group of Cos. agency installs a new president and ...

Ogilvy is appointing its first global chief transformation officer as it looks to make the case to clients that it can be a ...

TikTok and Beijing-based ByteDance have vowed to do all they can to stop the measure.

Phoebe Bain is a senior reporter at Ad Age, covering influencer marketing and DTC brands. Bain joined Ad Age in 2022 after ...

The potential sales of Rare Beauty and Glossier may force both to abandon the tactics that have worked so well for them, ...

J.M. Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including ...

The gut health soda brand leverages its vibrant branded sweatsuits to build brand awareness beyond its beverages ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Agency executives and consultants shed light on the new business pipeline and offer predictions on the rest of the year.

A few highlights: Pro athletes including LaMelo Ball, Neymar Júnior and Shericka Jackson star in the latest from Puma.

Walmart shares an early Mother’s Day gift, Choice Hotels taps an influencer to give away free vacations, and more ...

Kimberly-Clark Corp., owner of the Huggies brand, is changing up its advertisements after Procter & Gamble Co. challenged the ...