Gap hired Fabiola Torres, a veteran marketer from PepsiCo, as global CMO for its namesake brand as it continues its media ...

Chick-fil-A, BMW and JCPenney recently faced social media backlash for failing to partner with creators discussing them in their videos.

Meta released a new generative AI tool for advertisers but it’s still working on some details around how to label AI ads and limiting some of its outputs so advertisers maintain ...

Join Ad Age in person for our Business of Brands conference in Chicago on Sept. 18 and 19, as we bring together some of the ...

Agencies buying and reselling media raises conflict and transparency issues, but tech, financial engineering and profit drive the principal-based buying trend.

Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop will push the rapper’s new canned cocktails.

Fox is entering this year’s upfront with a new ad chief at its helm. Sales veteran Marianne Gambelli announced her retirement earlier this year, with Jeff Collins taking the lead as Fox enters an ...

By Ad Age and Creativity Staff - 47 min 27 sec ago 59 min 8 sec ago By Gillian Follett - 2 hours 38 min ago 2 hours 59 min ago By Parker Herren - 4 hours 59 min ago By Erika Wheless - 1 day 8 hours ag ...

Popeyes is rolling out a new chicken sandwich to woo lunchtime customers. Popeyes is boosting its lunchtime marketing with a new menu item backed by a campaign that includes TV and TikTok advertising.

Panera Bread Co. is discontinuing its Charged Sips, which have drawn lawsuits alleging the caffeinated drinks lead to health issues. To replace the drinks, the company plans to in ...

Target hires a TikTok-famous toddler, Skittles teams up with a TikTok apartment tourer and Gen Z interior designer, and more.

A week before its upfront presentation, Walt Disney Co. said it expects its entire streaming business to be profitable for the first time in the fiscal fourth quarter.