ATLANTIC BEACH, S.C. (WMBF) - The town of Atlantic Beach, also called “The Black Pearl,” celebrated 90 years over the weekend ...

GEORGETOWN, S.C. (WMBF) - The city of Georgetown honored its own Melissa Jefferson, a two-time Olympic medalist, on Saturday. “Our she-ro, Melissa Jefferson,” the announcer said as Melissa Jefferson’s ...

Leslie has dissipated out in the Atlantic but we do have an area of tropical development in the Eastern Atlantic.

Surfside Beach drivers are split on whether any changes should be made to the town’s golf cart rules. Horry County police believe a fire that left damage at the North Myrtle Beach Drag Strip early ...

CONWAY, S.C. (WMBF) - Coastal Carolina University is making its homecoming with a variety of events scheduled on campus. CCU ...

MYRTLE BEACH, S.C. (WMBF) - Over 80 players are making their way down to the Grand Strand as part of this year’s Mini-Golf ...

A new car wash near Carolina Forest is planning to collect items for Hurricane Helene victims during its grand opening on ...

With 26 days until the November 5th election, Fix Horry County Roads is getting the word out on the ballot question, which if ...

Horry County police believe a fire that left damage at the North Myrtle Beach Drag Strip early Friday was set on purpose.

Horry County Fire Rescue is working to determine what sparked a Friday morning fire that sent one person to the hospital.

MYRTLE BEACH, SC (WMBF) - WMBF News viewers took in the grand views Thursday night of the Northern Lights across the Grand ...

We’re giving you the FIRST ALERT to another strong fall cold front for early next week. This front will be even stronger and ...