Noticing a new consumer culture shift related to financial matters in India, the WT South Asia strategic planning team saw its impact extend across banking, investing, insurance and nearly all ...

Performance marketing’s huge growth has been a result of its appeal as a measurable, targeted strategy. However, the growth of AI, move away from cookie-based measurement, a focus on the importance of ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

This report identifies five trends that will shape marketing strategies of the healthcare and pharmaceuticals sector in the coming year. Generative artificial intelligence (gen AI) is emerging as a ...

The latest Nielsen Gauge data has revealed that, while total TV usage dipped in February, streaming usage once again claimed the largest share of TV viewing in the US. Despite the seasonality effect ...

Almost nine out of ten consumers are “somewhat or very” receptive to brand-sponsored influencer content on social media, with Gen Z being the most welcoming (91%) compared to Millennials (87%) and Gen ...

Identifies five trends that will shape marketing strategies of the travel and tourism sector in the coming year.

Advertising has a generally positive impact on company value (stock price). The positive effect comes mainly from strengthening the brand in investors’ minds. There is synergy between advertising ...

After 2 years of pandemic recession, cash flow is a crucial factor that all the banks have to gain against the others to recover. Therefore, Techcombank loyalty is swimming within the big sea of ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...