Major sportswear brands have long blurred the line between function and fashion, but as long-distance running gains popularity, a new generation of design- and community- led brands are entering the ...

Google’s proposed cookie replacement technology, the Privacy Sandbox, has key flaws that could allow users to be identified, according to a draft report from a major regulator.

Variants of a product, i.e. its various flavours, forms or pack sizes, attract rather different levels of loyalty. But although loyalty is a marketing buzzword, these differences in variants' loyalty ...

Mobile phone brand Samsung created an interactive, experiential campaign to engage high-value audiences in Qatar during the 2022 World Cup. When football fever hit Qatar in 2022, with the FIFA World ...

Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join WARC's Lena Roland to discuss the JWT's Planning Guide's continuing ...

The full deep-dive deck is exclusively available to WARC subscribers only. This WARC Guide provides a summary of new thinking and best practice on performance marketing, addressing: ...

Reviewing a brand’s value proposition provides a helpful process for protecting volume sales in a period of pricing pressure. October 2022 marked the highest inflation rate in the UK for 40 years at ...

Summertime in Australia is a sea of advertising, particularly amongst QSRs positioning to be Aussies' summer go-to. For Macca's biggest deals campaign of the year, '30 Days 30 Deals', we knew we could ...

Tiger Crystal, the leading brand in the sessionable lager beer, aspires to differentiate itself from the highly aggressive category with its unique & new brand proposition "Open refreshment, Ignite ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We know there is a critical plastic issue: many plastics are never recycled, or cannot be, and end up in landfills. Aluminum, on the other hand, can be recycled an infinite number of times. So Ball ...

Amazon remained the biggest US ad spender in 2023, with Temu and Shein skyrocketing into the top ten list as newcomers to the rank, according to market intelligence firm SensorTower. Temu – owned by ...