As one of the most densely populated cities in the world, Hong Kong is also arguably one of the most wasteful cities with a monumental waste problem. Per capita, Hong Kong people are producing 1.44kg ...
Fair and Lovely: Project Forshya — The best ever (Re)-Launch Viswanathan Veeramani Campaign details Brand owner: UnileverLead agency: Lowe LintasBudget: 3 - 5 millionCountry: IndiaIndustry: Skin care, ...
This is an extract from the recent report For The Game – download it here. If you belong to the school of thought that only endemic brands should advertise in gaming, think again. When was the last ...
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Asan is the market leader in the intimate hygiene category with a 71% market share(groceries), a category that has experienced negative growth for several years. In ...
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An extract from dentsu 2023 Media Trends – download it here. Even in a slowing economy, consumer behaviours in media evolve at pace. Everywhere we look we see both diversification and convergence – ...
This report, in partnership with the brand governance optimisation platform, Frontify, examines how brands both excel at consistency and also take account of local cultural mores and cross the ...
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The Co-op may have caring and sustainability as part of its DNA, but the sheer breadth of possibility that brings also meant a degree of confusion among the public about what the brand stood for. Best ...
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Alpha Foods is a plant-based brand punching above its weight. Budgets are not as high as some of the category titans. As such, Alpha relies on buzzy acts to drive earned media vs. splashy campaigns ...
The festive season is a huge revenue generator for the grocery sector. But as inflation causes shoppers to cut costs, food retailers and brands alike will need to think differently about connecting ...
Asia has always been a source of growth for marketers and continues to be despite the economic headwinds. Southeast Asia, in particular, is bucking the trend ...
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Resonating with high-net-worth individuals (HNWI) has been an evolving journey for marketers, and ESSEC Business School’s Sonja Prokopec outlines how luxury brands can strategise their approach to ...
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Rooted in China for 120 years, Shell is committed to building a sustainable energy future using advanced technologies and innovative approaches, demonstrating corporate responsibility. The brand ...