At this year’s I/O, Google doubled down on AI. Not just as a back-end tool for targeting or measurement – but as a front-end ...

From Big Brother to breakfast branding, Ben da Costa’s advertising career path is anything but ordinary. The Oat Cult ...

Amid a tough global economy, marketing agency business development maestros restocked during last night’s BD100 Awards.

Lost in the martech maze? Our buyer’s guide helps marketers navigate the noise, spotlighting what’s worth the spend, what to ...

A launch two years in the making unraveled when bots snapped up the merch within minutes. Here’s how the brand kept irate fans on side.

Design and ad industries are accepting that agencies are changing and finding new ways to articulate the value of what they do for clients.

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

From global award winners to local legends and ones to watch, we have compiled the definitive list of the most exciting ...

Mark Challinor has been interviewing senior media executives across the world as part of his News Horizons column in The Drum ...

Most ad agencies are born in boardrooms. Republica Havas was born from a rejection letter – and a son who only found out ...

Launching The Drum’s Miami Report, a new editorial series that meets the agencies, founders, educators and cultural leaders ...

The Nestlé-owned coffee brand has signed the TikToker as an ambassador amid wider plans to shift ad dollars into the influencer space.