A panel of experts predict that the CMOs of the future will need to be futurists to keep up with the hyper-targeted needs of different demographics – but warn they shouldn’t forget their loyal ...

Keynoting The Drum Live yesterday (September 29) Daniel Hulme, chief executive officer Satalia and chief AI officer at WPP, argued that by current definitions of adaptive AI, nobody is actually using ...

Two years after the publication of ‘Mad Men, Furious Women’ The Drum sat down with Zoe Scaman to discuss whether the industry ...

Dive into this week’s top pics, which include hip-hop’s call for better healthcare and Tom Kerridge’s UK farm tour.

Tim Höchel, president of We Are Family, believes the declining influence of TV shouldn’t stop brands from connecting with ...

At The Drum Live conference in London, we asked top marketers how advancements have accelerated the need for connected, omnichannel retail experiences. As the economy continues to stagnate, how do ...

Lou Kelly, head of consumer at Boldspace, has been keeping a close eye on the rise of drone-based PR. She sees them as a ...

The podcast industry is embracing AI and programmatic buying for enhanced engagement – all the while striving to maintain the ...

The advertising industry’s most influential trade organizations have come together to spell out new definitions for ‘made for ...

Punchy posters wage war on mass-produced, lackluster furniture, opting instead for eclectic, one-of-a-kind vintage pieces.

The Writers Guild of America (WGA), representing over 11,000 screenwriters, has reached a tentative agreement with ...

Kicking off this week and helmed by representatives from Google and ad agency VCCP, the group’s stated aim is to maximize the ...