Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Nielsen's Scarborough Industry Restaurant Report provides household-level insights across US markets. Understand consumer ...

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing.

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...

Enhance your business strategy with Nielsen’s Scarborough Industry Environmental Report. Gain actionable insights into unique U.S. consumer behaviors, including eco-conscious and eco-friendly ...

Elevate your banking strategy with Nielsen’s Scarborough Industry Banking & Finance Report. Access powerful, household-level consumer insights across U.S. markets. Understand crucial financial ...