Executives from VML and Epsilon talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and ...

As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V.

Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads ...

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier ...

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...