A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised ...

Patanjali Ayurved continues to face the wrath of the Supreme Court in its misleading advertising case. The ongoing legal ...

Hindustan Unilever Limited (HUL) announced significant changes in its leadership today, marking a strategic reshaping of its ...

Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in ...

Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India ...

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D’Décor has signed actor Ranveer Singh to bring its new brand ‘Sansaar’ to the forefront. The new brand seeks to be a significant step towards conscious living, minimalism, and sustainability. Sanjay ...

The Indian Institute of Management Mumbai (IIM) Mumbai, a part of Ministry of Education in India, is scouting for a public relations agency, officially inviting expressions of interest. Campaign ...

Unstereotyping in advertisements is predicted to unlock higher marketing ROI across the world, as the focus on diversity and inclusion grows. However, according to an updated report by research firm ...

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The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market ...