Amazon has a new ad measurement product for publishers. It's also opening its publisher cloud to all streaming services in ...
For decades, search engine marketing was considered “boring” or “already figured out.” But no more. With the rise of generative AI software and major changes to search platforms even in just the past ...
Google argues it would be unprecedented for a jury to decide a federal antitrust trial and that ad tech is too complicated ...
TrustX has been spun out of Digital Content Next and is now housed within a newly formed company called Symitri, which is developing PETs.
Thousands of independent web publishers are facing an existential crisis. Massive macro changes instituted by online ...
Well-known, legitimate publishers are partnering with third-party vendors to monetize resold subdomains jammed with recycled ...
Sell-side curation is changing the role DSPs, SSPs and DMPs play to enable targeting. And it's creating new tensions in the programmatic ecosystem.
From its upfront stage, Netflix announced plans to launch its own ad tech platform, plus new partnerships with programmatic ...
TripleLift is the first ad tech vendor to partner with Amazon’s Responsive Ecommerce Creative campaigns, Business Insider ...
Remember that car you had in college? You took it everywhere and used it for everything. You loved it. Sadly, you eventually ...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for ...