Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...
Duolingo’s unhinged owl mascot Duo has frequently threatened death (jokingly, of course) to those who fail to complete their ...
Interpublic Group of Cos. CEO Philippe Krakowsky announced a plan Wednesday to save $250 million through restructuring within ...
McDonald’s UK’s ‘Order Like Stormzy’ campaign and a Winter Olympics countdown from NBC Sports.
The company’s head of experiential and creative development writes about brands engaging with cultural co-creators.
The Philadelphia Eagles’ easy win over the Kansas City Chiefs delivered a record TV audience for Sunday’s Super Bowl.
Amazon Ads’ head of live sports sales discussed NBA packages, upfront approach and “Thursday Night Football” takeaways.
At WPP, four new execs will be charged with bringing integrated solutions to the holding company’s full client base.
Verizon VP of partnerships Nick Kelly joins the Marketer's Brief to discuss why the brand skipped a Super Bowl national ad in ...
Quad’s Marketing Experience Center simplifies marketing complexity with AI, data-driven insights and integrated solutions.
Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...
Is the Golden Age of Advertising really behind us, or are we in the midst of something even greater without knowing it? I had ...
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